Britain’s Cutest Baby Model!

Entries are now closed! Thank you to everyone who has entered. We now have the task of choosing our 3 finalists! Check out our Instagram Page on Monday 29th June at 12pm to if your baby has been chosen.

Win a year-long supply of free organic and ethical baby clothing with this modelling contract competition!
Do you have the cutest baby in Britain? Does your little one’s smile look great on camera? Are you the proudest parent there is?

Then your baby just might have what it takes to be Britain’s next top baby model! Here at Hugo and Me, we acknowledge that Hugo himself is getting a little old to model our babywear ranges. He has just celebrated his fourth birthday and has decided it's time to pass the torch.

As such, we have decided to offer parents across Britain the chance to have their children crowned as Britain’s next top baby model.
After all entries are in, we will shortlist three winners and the public will have the final vote.

The Prize
The winner will receive a year-long supply of free organic and ethical clothing in exchange for photography that we will use to promote our products. Your baby will be the face of our website, promoting organic and ethical babywear to customers across the country.

How to Enter
To enter simply fill out the form below and then upload 3 photos of your baby to Instagram with the Hashtag #BritainsCutestBabyModel. You must be following @Hugo_and_me_ from the account you indicate in the sign-up form for your entry to be valid. The entries will be shortlisted to a top 3 by the Hugo and Me team and then a public poll on our Instagram channel will decide the overall winner. 

Entries close at 11:59PM on Saturday 27th June. The shortlisted will be chosen on the 28th of June, with a public poll taking place from Monday 29th-Friday 3rd of July. The overall winner and the cutest baby in Britain will then be announced on Saturday 4th of July! 


Terms and Conditions Read this page carefully – it contains important rules that users need to abide by in order to take part in our competition. Any queries should be sent by email to Competition date: the competition will run from 12pm on 30/05/2020 and end 11:59pm on 27/06/2020. Shortlist will be drawn 28/06/2020 and public vote begins 29/06/2020-03/07/2020. Final winner announced 04/07/2020. Entry Requirements To enter the competition, you must complete the entry form on our website where you must provide your first and last name and the D.O.B. of your child. You must then upload up to 3 photos to Instagram and use the hashtag #BritainsCutestBabyModel. By uploading a photo you confirm that you have read and agree to our Terms & Conditions. All submissions for entries to the Hugo & Me Competition must be supported by explicit permission of a parent or guardian over 18 years of age of that child to allow reproduction of the image on the website and social platforms. Entrants must hold all rights for visual content uploaded as image owner (parent/guardian) or by holding written consent provided to you by the owner (eg. a professional photographer). All entrants must be under four years old on the date they are entered. Entrants must ensure minors are clothed in any photographs provided. Only one entry per person is permitted. Your Entry Entrants agree that photos entered may appear on the homepage of the Hugo & Me website, on Hugo & Me social media accounts and any promotional activity Hugo & Me carry out. Entrants assign Hugo & Me the right to alter red eye, contrast and brightness on any photos submitted. Any material created by or on behalf of the Promoters utilising your submission material or any part thereof is and shall remain the property of the Promoter but for clarity you retain ownership of your submission material. Hugo & Me have the right to use a reference to that submission in connection with such content, if they choose to do so. Each participant in the competition authorises that his / her photograph be published on the site and social media platforms of The Promoter. By registering and entering the Hugo & Me competition, you are consenting to the use of your information (including email address, where collected) being used for future correspondence, by e-mail or post from the Hugo & Me. By posting any content or submitting any material you are agreeing to accept the competition rules and the Terms of Use. The Winner & the Prize The winner/s receive a 12 months contract to represent Hugo & Me as a brand representative. This involves receiving a range of Hugo & Me clothing and other products free of charge to ‘model’ and provide photos to be posted on Hugo & Me website and social platforms. There is no fixed quantity or frequency of products to be received. High potential of the 12 months contract to be extended. The winner/s will be posted on the website one week after the closing date. No correspondence will be entered into with other entrants. We, the Promoters, reserve the right to disqualify any entry if we have reasonable grounds to believe an entry has breached any of the competition terms. The winner will be notified via email if they have been chosen by the judging panel within 14 working days of the close of the competition. Delivery of the products will be at a mutually convenient time to be agreed upon between the winners and the Hugo & Me. The winner may be asked to take part in promotional activity or advertising organised by Hugo & Me. This is optional to the winner and can be agreed to take part if so requested.

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